Content vs. Intent / Is Attraction Marketing Dead?

Attraction marketing relies on a process of reeling in followers based on the effectiveness of the bait. Perhaps we need to consider the quality of the information we are using to cast into the sea prospects as well as our techniques. Continuing, for a moment, with the fishing theme, not all fly fishermen are created equal. They may use the same bait but some know how cast and some don’t. Some fishermen catch their limit and others limit their catch.

The answer we are looking for may not be found in the content of the free information as much as the integrity of the source. I believe that the answer is based on a well defined purpose of the messenger. Does the messenger have a fundamental intent to genuinely make a difference in the life of the subscriber? Think of this as a catch and release program. We can catch em, eat em and throw away the bones or we can catch em, and release em, to prosper and do good things.

It all comes back to the old saying “I don’t care what you know until I know you care.” The “something for nothing” message wears a little thin once reality hits and you find yourself with more expense than income. Hype is available in abundance. What people are seeking is hope not hype.

I don’t personally see any great problem with the concept of “Attraction Marketing.” The approach may vary as the market evolves; however, anyone in business is looking to attract consumers. So the question is “What do you have to offer beyond the bait?”

There is a lot of information that can provide a track to run on. Some of the information is packaged in newsletters or ezines, or manuals or in random articles. We all want good, current information. More importantly, we need a viable source of information backed by someone that can effectively support the application of what we have learned.

There is a concept floating around that suggests that all we need is to keep reselling the same information until the consumers get the picture and begin using the information. It is perfectly valid to recognize that there will always be those individuals who never advance beyond the consumer stage. For the “Treadmill Consumer” there will never be enough content regardless of the quality.

There are two things required to get people off of the treadmill and on the desired path. The first thing is a motivated commitment to do whatever it takes to get it done. The second requirement is the mentor who can provide the model for taking action. It is useless to gather tons of information with no action. On the other hand minimal information with action and purpose can produce great things.

If we are going to be in the “Attraction” business we need to provide some genuine mentorship to those who make the connection. This is where personal substance kicks in. If all you have done is gather and redistribute information, you may be in trouble. If, however, you have established personal purpose and integrity that others can trust, then you can earn the right to lead others.

It is not enough to have products and opportunities to sell. Lord knows there is no shortage of “stuff” for any and all consumers. What we need is people, who are willing to put themselves on the line, take their eyes off of themselves and focus on the needs of those whom we can serve.

Caution: There will always be those individuals who will suck the life out of you if you let them. You will never build an effective network made up of unmotivated followers. To be clear, I’m not knocking those who choose to follow. In fact we need followers. I am specifically referring to the requirements to build a large, active network. You are looking for leaders or people with the potential to become leaders. Some people are ready, willing and able to step up and make it happen and some people are not.

So, to the subject of attraction marketing- Yes? No? Maybe? Of course, we will always need to attract fellow marketing enthusiasts. Maybe we can place our focus on “Relationship Marketing.” Not much is going to happen until we begin to build relationship. This is where the rubber meets the road. I believe that the motivation and drive behind the message we offer is often more important than the information itself as we move forward to build relationships.

What do you think?

Skip McNutt

About Author
Top network marketing earners are implementing powerful new online attraction marketing methods. Go To http:www.advancedmarkettrends.com for more information on the recourses that help me launch my business.

A lot of times, people come across stumbling blocks and sticking points when they are trying to use the law of attraction. If you are feeling frustrated or wondering why you are not manifesting the things that you want in your life, then you may need to take a moment to re-evaluate things. There are many steps that you can take to raise your level of success with the law of attraction.

Far too often people will make the mistake of giving up on the law of attraction and their dreams as well. Instead, try to use some of the steps and techniques that can help improve your mood and your success.

What are some of these steps and what should you know?

1. Know where your information is coming from. Too often people will read an article from an affiliate marketer who is trying to promote someone esle’s product and they really have no clue as to how to use the law of attraction. They usually regurgitate the same information that they are given. Why is this a problem? Well, some of them may mean well and others are really just after the payout. But the quality of information is not really always the best.

2. Keep an accurate assessment of what it is that you are trying to attract and the steps that you have taken. See if any of them have taken you further away from your desires and if so, you may want to discard them. Being able to be flexible to your approach is a key to success in anything you do in life.

3. Look for the opportunity that may exist in the face of frustration. Read a few stories of successful people and you will often see that when it seemed as though they were facing a huge setback, they also were able to create an opportunity to turn it all around. Do the same with your life.

Would you like to learn more?

Copyright © 2009 Bryan Appleton. All Rights Reserved.

Humans are information collectors. We like to know all about the things we’re interested in. That’s a good thing because it helps us grow and expand. But with the sheer volume of information available today it’s easy to get overwhelmed and quickly move from self help to shelf help.

Shelf help is defined as researching, getting all the books, audios and courses available, studying and learning but then never doing anything with that. While learning is a good thing, falling into the pit of shelf help can actually be detrimental to your growth. Here are several reasons shelf help can harm rather than help you:

1. It can lull you into a false sense of security. Spending huge amounts of time on research can make it feel like you’re making progress when you actually you aren’t. It’s like constantly checking airline rates but never booking a flight.
2. It can make you feel inadequate and uncertain. Some people fall into the trap of feeling like they’re never quite ready so they keep getting one more bit of information in the hopes that it has that magic piece that will finally get them moving. It’s like they become a perpetual student – full of knowledge but not confident enough to step out into the world and use it.
3. It can be overwhelming and confusing. Some information is a good thing but you can get to a point of too much. The more you research the more you’ll find different people contradict one another which can be confusing when you’re trying to decide which route to take.
4. It can lead to indecision. Because of all the information available you may not know what to decide so you decide to wait a little longer. Which turns into a lot longer. Which turns into never. This is indecision and it keeps you from getting what you want.

Self help on the other hand takes that information then uses it to move toward a goal. So you still do the research, collect material and study but then you make a decision and take action. You acknowledge that you don’t have all the information (no one ever does) but you step out with confidence knowing that you can always change course as you learn more.

Self help is proactive and takes you toward your goals – shelf help paralyzes you and stunts your growth.

Which serves you better?

About Author
Maria Meiners is known as the “Manifesting Muse,” and helps ordinary people learn to Manifest using Law of Attraction principles. Get started by downloading your FREE Manifesting Kit today! http://www.musemanifestingkit.com